As we hit the halfway point in 2024, it seems like a good time to reflect and analyse the business events landscape as it continues to evolve at a rapid pace. From technological advancements to changing attendee expectations, staying ahead of the curve is crucial for successful event planning. Here are the top business event trends for 2024 and how Lime Events is leveraging Cvent and other innovative strategies to stay ahead.
1. Resurgence of In-Person Events
In-person events are making a strong comeback. While virtual and hybrid formats remain important, the value of face-to-face interactions and networking opportunities is undeniable. According to Cvent, 86% of event programs now include in-person elements, highlighting their critical role in driving engagement and business outcomes (Cvent).
Lime Events Example: Lime Events has always believed in the power of personal connections. By utilising Cvent’s Attendee Hub, we ensure that our in-person events are seamless and engaging. The Attendee Hub's interactive features, such as live polling, Q&A sessions and instant messaging keep attendees actively involved, making each event more dynamic and interactive.
2. Emphasis on Sustainability and Inclusivity
Sustainability and inclusivity are no longer optional; they are essential components of event planning. Attendees expect events to be environmentally responsible and accessible to all, regardless of their abilities.
Lime Events Example: At Lime Events, we are committed to sustainability. We partner with suppliers who are actively working towards being more sustainable. From the small touches, such as speaker gifts, offering donations to charities on the speakers behalf, or gifting something from small local sustainable businesses. (Keep an eye out for our next blog post on sustainable gifting!). To the bigger touches like choosing caterers who are leading the way in sustainability! Read more about some of our partners sustainability practices: Montana Food and Events, Urban Gourmet, Trio Catering, Collective.
Additionally, our events are designed to be inclusive, from floor plans designed to be accessible to all, to our Event App being designed to be functional for the visually impaired.
3. Leveraging AI and Immersive Technologies
AI and immersive technologies like augmented reality (AR) and virtual reality (VR) are transforming how attendees experience events. These technologies enable personalized experiences and deeper engagement (Cvent).
Lime Events Example: Using Cvent's AI-driven tools, we personalize attendee experiences by recommending sessions and networking opportunities based on individual interests.
4. Focus on Health and Wellness
Health and wellness have become integral to event planning. Attendees appreciate events that prioritise their physical and mental well-being, offering activities like yoga sessions, mindfulness workshops, and healthy catering options.
Lime Events Example: We incorporate wellness into our events by offering wellness activation zones, healthy food options and incorporating wellness talks into programmes. Get in touch to hear more about our amazing wellness speakers we work with to deliver conference openers, energisers and keynotes.
5. Data-Driven Decision Making
Data analytics play a crucial role in understanding attendee behavior and preferences, allowing for more informed decision-making and enhanced event strategies.
Lime Events Example: With Cvent’s robust data analytics, Lime Events tracks sales trends, attendee engagement and feedback in real-time. This data helps us continually refine our event strategies to meet the evolving needs of our clients and attendees.
6. Enhanced Networking Opportunities
Networking remains a core component of business events. Tools that facilitate connections among attendees are essential for maximising the value of these events.
Lime Events Example: It’s key to have a centralised hub delegates can go to make connections, we recommend using the coffee stations to create connection hubs. The MC promotes this as the place to go to make connections and meet with speakers in the breaks. Lime Events leverages Cvent’s Event App features of advanced matchmaking algorithms and appointment scheduling, enabling our attendees to connect with like-minded professionals easily. These tools ensure that every interaction is meaningful and productive.
Staying ahead of the trends is essential for creating successful and impactful events. Lime Events, with the help of Cvent, is at the forefront of these trends, delivering strategy-driven events that are both innovative and engaging. By embracing the latest trends in technology, sustainability, and personalisation, we ensure that our events not only meet but exceed the expectations of our clients and their attendees.
For more information on how Lime Events can help you plan your next event, contact us today. Let's make your event strategy-driven and delivered with zest!
